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Design is the art of planning, and it is the art of making things possible.


— Paula Scher



My design process blends strategy with creativity for intentionally designed visual identities that express your vision with authenticity.



01   It all starts with you.

I get to know you and your business, so I can understand your business ‘why’, ‘what’ and 'who'.

02   I find the gem within.

I collect information and inspiration until my research reveals the best strategy and approach to your design.

03   I design ...

With consideration and care, I systematically design the foundation for your unique and aligned brand.

04   ... and refine.

Harnessing my love for the details, I polish your design until your brand radiates who you are and what you stand for.

05   Until you shine.

Your brand is ready to step into the spotlight and effortlessly attract your ideal client!

... need more details?

To learn more about how we can co-create your new brand, please download my information kit.


Custom Quotes

Taylored for your needs

Do you already have a brand you love, but need to add some elements, or your website does the job but could need a bit of tlc? ... My à la carte services have you covered!


branding, brand refresh, naming, logos, look and feel, branded collateral


business cards, letterheads and envelopes, note cards, notepads, notebooks, calendars, invitations


postcards, flyers, brochures, posters, newsletters, adshells, banners

Print + Publishing

look books, portfolios, programs, magazines, books, reports, specialty print management


packaging, catalogues, menus, gift cards, swingtags, POS, signage, exhibition displays


websites & ecommerce, eDMs, social media templates, banners, ebooks, worksheets, interactive PDFs


Print Management

I love to create unique custom print designs using specialty paperstock, print techniques and finishes. My print management service ensures your job is printed to the highest standard using one of my preferred print companies.


Are we a good match?

I love meeting and working with all types of people, but for us to get the most out of our collaboration, I believe that our values and intentions should be aligned.

Here's what I think makes us work well together ...


A lot of this ...

You are deeply passionate about you business, and love that I care just as much.

You know yourself and your business and you are willing to commit the time and effort to dive deep and uncover YOUR brand.

You've seen and like (better yet … love!) my work.

You understand the design process (or are willing to learn) and that we need to work together open and honestly.

You understand that a strong design foundation is built on meaningful input from you.

You trust my professional opinion, and you are ready to let me take the lead.

A little less of this ...

You don’t really value the design process, and even wonder if this is truly worth your time and resources.

You don’t really have the time to dive deep and define what you want your business to be or what you want to achieve.

You want a quick logo, because you feel you can always work out a ‘proper’ brand later.

You really just want me to copy that awesome looking brand you saw somewhere else.

You want me to draw your ideas and aren’t really comfortable with handing over the reins.

You aren’t ready to trust me.


Curious for more?

My Information Kit is your roadmap to understanding what I do, how I do it, what it costs and how we can collaborate. Prefer to chat? Book in for a free 15-minute consultation and we can go from there.