General Questions

What value will branding bring to my business?
Brand design and strategy are the foundation of your business. It’s so important to get this right to ensure that you connect on an emotional level with your audience and tell a story. It’s an investment in your business that will show its worth every time a customer and interacts with your brand. I have developed each stage of my process to bring greater insight into your brand vision, values and direction. This insight and strategic guidance are what makes bespoke design so effective.

What I want isn’t included in your price list. Can you still help?
Don’t worry; I love to design lots of different things. If you need a custom quote for a unique project, please email me.

What are your payment terms?
A non-refundable deposit of 50% is required prior to starting your project. The remaining balance is due in two instalments. The last payment is due before you receive your final artwork files. Payment can be made via bank transfer/direct deposit or credit card (there’s a 3% fee for this).

Why is the initial deposit non-refundable?
Once your project has commenced, I reserve time in my schedule for you and will not accept any other projects in this timeframe (this ensures you receive the time and attention you deserve). If you were to cancel your booking after our agreement is finalised, I am left with an empty project calendar. To ensure we don’t end up in this position, I make sure we are on the same page from our very first conversation.

Can we talk before I commit?
Of course! If you like the work in my portfolio and are happy with my pricing, I’d love for you to send me an email with some details about your project. I can then set up a time to have an initial chat. If you have not yet seen my portfolio, take a look around my website to make sure you are genuinely interested in working together.


About branding & custom graphic design

How long does the design process take?
The duration of each project varies, depending on the scope of work. I’ll confirm your deadlines and their feasibility before we start. Then I send you a design proposal that outlines your project timeline so you know when you can expect to hear from me and when I need your feedback to keep the project progressing.

Why do you need to know so much about me and my business?
Whether we are working on a new brand, website or publication, the project needs a purpose or goal to be successful. I need to connect with this purpose in order to understand how it relates to your story and your audience. If this foundation isn’t well rounded and established, there will be little substance to attract the attention of your audience. I want to make sure that you can make a lasting impression, and to do so, we need to dig deep.

Why do you create moodboards?
Moodboards are an essential part of the design process. They set a tone and direction for the project and help align aesthetic, colour palettes and personality before starting on detailed designs. They are a great way to ensure I am on the same page as you from the very start.

Why do I only get one logo concept?
By the time I begin work on your logo concept, I know you really well. We will have discussed which styles you like and, importantly, which direction best suits your brand and customer base. I do not work in isolation from you—you have a lot of input in setting the creative direction, and sign off on all brand strategy decisions before I start designing your logo. I draw on the moodboards you have signed off on, the creative direction we have discussed and all of our briefing materials to create a carefully thought-out concept, rather than a number of concepts crafted without as much attention to detail. We also go through two rounds of refining this concept to make sure your feedback is taken into account.

What if I don’t like the logo concept?
If for some reason you just don’t connect with your logo concept, we retrace our steps to identify where you feel we strayed off the path. I will create one more concept for you for free within the pre-approved direction. However, if you have a change of heart and turn your back on the direction we agreed on together, I’ll still create a new design for you, but there will be additional costs involved in resetting the design direction developing the new concept. The good news is that I am yet to have a client who doesn’t like their logo concept!

Do you create content for my website or printed materials, i.e. write copy and style or shoot photos?
No. I am a pro at designing your brand and website with intentional and beautiful visuals. This generally includes using and suggesting supporting textures and images using stock photography which is either free, or which you can purchase a license for.

If you need a wordsmith, I have a number of fabulous copywriters that will be able to fill your site with amazing content. There are also some great photographers and stylists that I work with who'd love to create some stunning imagery for your brand.

Let me know and I can put you in touch with them. We will work together to develop the content strategy and messaging to align with your brand. Please note that this service is not included in my design packages.


About website design

Which platform do you build your websites on?
Squarespace! Curious why? Keep scrolling.

Do your web packages include SEO?
Basic SEO is built into all Squarespace templates and I will use this structure to help set you up. I am not a specialist though. If you need an SEO expert I will be happy to refer you.

okay, so WHY Squarespace? 
Let me count the ways.

User friendly — Squarespace’s beautifully designed templates are designed for DIY editing, meaning that once I hand your site over, you can easily maintain and update your site, portfolio or store yourself. You are not beholden to me, or a developer.

Adaptable — Squarespace is designed for all sizes and types of businesses from independent makers to restaurateurs, bloggers, retailers and even agencies; so you know your site can grow with you and your customers.

Worry-free — It is a very stable, self-contained platform. You won't have to worry about purchasing templates or having any updates, plug-ins, security fixes or breaking your site.

Typography — Squarespace offers a great selection of high-quality free fonts via Typekit and Google Fonts.

Great looking sites that work — Squarespace's stylish templates are not only beautifully designed for a wide range of end uses, they are also built with best UI/UX practices in mind. You have peace of mind that your site will look great and function properly.

Fully responsive — All templates are designed to be fully responsive across any device or screen size, seamlessly applying your template design and automatically resizing your images to a great sharp looking imagery, no matter which device your customers interact with your brand on.

Built-in SEO — All templates have the basic structure for your search engine optimisation strategy built in, along with an automatically generated sitemap. 24/7 online support — Apart from their great online user guides and tutorials Squarespace offers 24/7 support via their customer care team.